Since its inception, the Cowgirls Live Forever Style Show has raised more than $1.9 million for scholarships. This profound impact would not be possible without the contributions of sponsors and donors of the event who avidly support the San Antonio Stock Show & Rodeo's mission, "A volunteer organization that emphasizes agriculture and education to develop the youth of Texas."
The honoree of the Cowgirls Live Forever Scholarship Luncheon & Fashion Show is chosen based on her independence, courage and resilience as a woman whose life exemplifies all the characteristics which preserve our western heritage and help to shape Texas agriculture and the youth of Texas. Her profound impact on her immediate surroundings and community provides the foundation for her selection as a San Antonio Stock Show & Rodeo Cowgirls Live Forever Scholarship Luncheon & Fashion Show Honoree.