The San Antonio Stock Show & Rodeo has championed Texas youth in agriculture since 1949, awarding more than $279 million in scholarships, grants, and educational programs statewide. In 2026 alone, the rodeo impacted over 20,000 students across all 254 Texas counties, fueling the next generation of agricultural leaders.
Hosted on January 16, 2027, in the historic Freeman Coliseum, the Let's Rodeo Ball is one of San Antonio's premier fundraising events, drawing more than 2,000 guests for an evening of top-tier entertainment, gourmet dining, an open bar, and dancing. Every dollar raised supports the San Antonio Stock Show & Rodeo Scholarship Fund.