Retail Vendor Application

Thank you for your interest in being a vendor at the San Antonio Stock Show & Rodeo, February 11-28, 2021. Prior to completing the below information, please review the 2021 Application Information.

The San Antonio Livestock Exposition, Inc (SALE), d/b/a San Antonio Stock Show & Rodeo is an “Invitational Show”. New vendors are reviewed and selected based upon space availability, product, and booth display.

All companies selling products in the state of Texas are required to have a Texas Sales and Use Tax Permit. To obtain this permit, contact the State Comptroller's office at 1-800-252-5555 or visit: https://comptroller.texas.gov/taxes/sales/.

If you have any questions while filling out this application, please call Kelby Bellows at (210)225-5851 Ext. 135.

All fields marked with * are required to be completed.

Basic Information

Name as it would appear in a vendor directory.

Please provide the name of the individual who will be conducting and handling all business operations prior to the start of the show.

If different from above, please provide the name of the individual who will be conducting and handling all on-site operations throughout the show.

Please re-type and confirm the email address above.

Retail Booth Space

Indoor booth prices are $17.00/ sq. ft. for inline space and $23.00/sq. ft. for corners. Outdoor booths are priced at $11.00/sq. ft. All spaces are assigned based on availability.
Select your preferred booth location(s).
Best efforts will be made to accommodate requests; however new vendors are placed based upon availability. To view a map of the 2020 grounds please click here. (This map is subject to change in 2021)
Please provide your preferred booth size in the space below. (10x10 Increments)
Please provide the minimum amount of space you would be willing to work within. (10x10 Increments)
Vendors located in Expo Hall 1, Expo Hall 2, Coliseum, and along Freeman Boulevard must incorporate western or southwestern accents in their booth design. Vendors located in the Texas Wildlife Expo must incorporate Outdoor or Wildlife accents in their booth design. How you plan to achieve this can be done in your use of backdrop, fencing, props, or accents.
Please upload a photo of your booth setup. You can find examples of booth expectations here.
The San Antonio Stock Show & Rodeo does not provide pipe & drape. Vendors are expected to provide their own free-standing, semi-permanent booth display.
Additional submissions may be sent to [email protected]


Please use this space to provide a complete detailed description of products and brands represented. Please list the brand name of the product that you are requesting to sell and the percentage of the booth that this product will be displayed in. This information will be directly tied to your License Agreement and must be approved.

Note: Once your License Agreement is issued, you may not display or sell any items which are not approved. Violations could result in immediate termination of your License Agreement and forfeiture of your rental fee.

Fees and Services

A mandatory fee of $250.00 per vendor will be applied to your total for electrical/cleaning (no exceptions). Each booth is limited to 500 watts. Requests for additional power may be submitted below. These requests will be assessed on a case-by-case basis and may be subject to additional fees.
A basic Telephone Service is provided for $175.00; includes jack, monthly charge, and activation. Submit a request for service below. (Service is based upon availability)
A temporary food permit is required for vendors who are preparing and sampling any type of food or beverage product on-site. For example, cutting up food products or mixing drinks. A food permit cost of $593.28 will be added to your booth rent cost. Submit a request for the food permit below.


Insurance fee for basic liability coverage is included with booth rental.

Additional Information

By opting in you agree to offer a daily promotion or special of your choice and understand that your business may be used in marketing materials for the Show.


Please provide at least one professional reference.
Reference 1

Reference 2


I have read the 2021 Application Information which includes Booth Guidelines, Product Guidelines, and Cancellation Policy. By clicking below, I understand that this application does not guarantee a booth space and that the San Antonio Stock Show & Rodeo reserves the sole right to select vendors that they deem appropriate for the vendor mix on an annual basis.

Plan your visit to San Antonio Stock Show & Rodeo by viewing our map.

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