- Animals & Agriculture
- Family Entertainment
- Food
- Live Music
- Shopping
- Special Events
- Bar-B-Que Cookoff
- Boots N’ Shoot
- Cowboy Church & Fellowship Roundup
- Cowboy Golf Classic
- Cowgirls Live Forever Scholarship Luncheon & Fashion Show
- Fall Fest
- Go Rodeo Roundup
- Junior Livestock Auction
- Let’s Rodeo Ball
- S.A.L.E. for Kids
- S.A.L.E. Invitational Golf Tournament
- S.A.L.E. Junior Shoot-Out
- Stock Show Stampede
- Trail Ride
- Western Art Contest & Auction
- Western Heritage Parade & Cattle Drive
- Wine Competition
- Youth Day
- Youth Activities
- Texas Wildlife Expo

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Rodeo Rewind: Check out the Grand Entry procession during the 1962 Livestock Exposition in the Freeman Coliseum! http://t.co/VUID6CR2k1
New Frontier Club
The New Frontier Club is a dining and entertainment establishment located between the Freeman Coliseum and the Exhibit Market Place on the AT&T Center/Freeman Coliseum Grounds.
During the Rodeo, the New Frontier Club hosts live bands and has a full bar selection. Prior to the Rodeo performance and throughout the day (11:00 am open time) the New Frontier Club full service restaurant is catered by Mama's Family Restaurant and will offer a lunch menu, buffet, and full service bar.
Reservations are recommended, especially during hours just prior to Rodeo performances. By becoming a member during the San Antonio Stock Show & Rodeo, you join us in supporting youth, agriculture and education. Proceeds from memberships benefit the Junior Livestock Auction, Western Art Auction and the S.A.L.E. Scholarship Fund.
The New Frontier Club is open to all for lunch Monday through Friday from 11:00 a.m. to 3:00 p.m. and to members on evenings and weekends.
To view a complete calendar of entertainment in the New Frontier Club during the San Antonio Stock Show & Rodeo, download the "Calendar of Entertainment" below.







